California's Pet Economy is Contracting
Fewer pets means fewer clients for
every pet related business
Millions in lost veterinary revenue
Decline in puppy training enrollment
Reduced grooming and retail demand
Jobs at risk across the pet services sector
This is not a temporary dip.
It is a policy-driven contraction
Millions in lost veterinary revenue
Decline in dog training enrollment
Reduced grooming and retail demand
Jobs at risk across the pet services sector
This is not a temporary dip. It is a policy-driven contraction.
Pet Industry Testimonials
What They Are Saying
Veterinarian
“We are seeing fewer puppies and more severe genetic problems from questionable sources. Preventive care is declining while suffering increases.”
Trainer
“My puppy classes are shrinking. Fewer responsible breeders means fewer well-socialized puppies.”
Retail owner
“Our puppy starter sales are down dramatically. This affects staffing and survival.”
Document the Impact on Your Business
Legislators need real data from professionals, not theories.
Mobilize Your Industry
Real change happens when entire industries speak with one voice.
Professional associations carry credibility, reach, and influence that individual businesses cannot. When veterinary groups, breeder organizations, pet industry trade associations, and service professional networks take a public position, lawmakers listen.
California’s current pet laws are impacting far more than breeders. They are shrinking the entire companion animal ecosystem by reducing lawful puppy supply, driving buyers toward underground markets, and weakening consumer protection across the state.
Your association can play a critical role by educating members, documenting economic impact, and formally urging legislators to support targeted amendments that preserve consumer protection while restoring a workable legal framework.
To make participation easy, the Fair Pet Laws Coalition has created ready-to-use outreach materials your organization can adopt, customize, and distribute immediately.
How Associations Can Help
• Educate members about how AB 506, AB 519, and SB 312 affect their profession
• Publicly endorse targeted legislative fixes
• Communicate economic and consumer harm to lawmakers
• Support member advocacy with consistent messaging
• Strengthen industry wide credibility and coordination
Help Your Association Lead the Conversation
Association Endorsement
Request Letter
Purpose:
Provides a formal template for requesting an official position or endorsement from a professional association’s leadership or board.
Who should use it:
Members of veterinary associations, breed clubs, grooming and training organizations, retail trade groups, and pet industry coalitions.
How to use:
• Submit to association leadership or policy committees
• Customize with your profession and member impact
• Request endorsement of specific amendments, not repeal
• Encourage public statements or legislative letters
What it helps achieve:
• Builds institutional support
• Creates unified industry messaging
• Signals credibility to legislators and media
Member
Education Blurb
Purpose:
A concise, neutral explainer that associations can share with their members via email, newsletters, websites, or social channels.
Who should use it:
Associations communicating with veterinarians, breeders, groomers, trainers, retailers, insurers, and pet service providers.
How to use:
• Insert into newsletters or listserv emails
• Post on association websites or member portals
• Share internally before public advocacy
• Use as background context for legislative engagement
What it helps achieve:
• Informs members without inflammatory language
• Builds internal consensus
• Reduces confusion and misinformation
• Prepares members for advocacy efforts
Legislative Talking
Points
Purpose:
Clear, factual talking points designed for meetings, letters, phone calls, and testimony with legislators and staff.
Who should use it:
Association leaders, board members, government affairs staff, and designated spokespersons.
How to use:
• Meetings with state legislators and staff
• Written letters or position statements
• Committee testimony or stakeholder briefings
• Media interviews or op ed preparation
What it helps achieve:
• Keeps messaging consistent and focused
• Centers on consumer protection and economic impact
• Avoids breeder-specific framing
• Makes advocacy easier for non-legal professionals
Download and share the tools below to support informed, coordinated advocacy.
TAKE ACTION TO SAVE YOUR BUSINESS
Sign the Petition
Add your name to demand immediate changes to California’s pet laws.
This petition calls for targeted amendments that preserve consumer protection while restoring access to responsible breeders and ethical pet businesses. Every signature helps demonstrate that these laws are harming families, animals, and the broader pet industry.
Contact Legislators
Tell your elected officials how these laws are affecting real people.
Legislators respond fastest when they hear directly from constituents. Share how reduced access, increased scams, or business impacts are affecting your family or profession and urge lawmakers to support practical fixes.
Share Your Story
Have you been affected by breeder refusals, scams, or loss of access to responsibly bred pets?
Personal stories help lawmakers understand consequences that data alone cannot show. Whether you are a buyer, breeder, or pet professional, your experience adds urgency and credibility to the call for reform.